It’s time to get back to selling cars without competing with your marketing partner

We were built by car dealers – and since 1998 we have leveraged CarSoup.com to drive customers to our own websites to use our tools and keep our profits in-house. 

  • Automotive marketplaces take profits from dealers. CarSoup.com is a dealer-centric direct-to-VDP solution and an alternative to the industry standard.  

  • We are cultivating consumer shopping behavior through national marketing campaigns ("Car Shopping is Back" launched in early 2023) and hyper-targeted digital tactics.

Today’s auto marketplaces spend hundreds of millions of dollars annually, buying the same in-market audience from social platforms or search engines, and competing with dealerships by intercepting the most profitable areas of business: F&I and trades.

CarSoup.com brings the customer directly to the VDP for direct engagement with all your chosen conversion tools, maximizing YOUR profit.

CarSoup.com provides the power of the auto marketplaces’ buying intent with the benefit of search engine traffic.

Automotive marketplaces keep traffic on their sites to ensure lead count and their subscription fees. Recently, they have also begun acting like dealerships – competing with F&I Departments and in-house used car purchasing.

Search engines are increasingly expensive and competitive with the OEM and marketplaces and often lead to service or customers who would have found the dealership with general search.

  • It’s the most efficient way to keep robust shopper demand flowing to your digital and physical showroom. Start buying demand, one shopper at a time, and driving the highest conversion via your chosen tools on your website.

    Your inventory is in front of proprietary shoppers, leveraging your VDPs and tools for the highest conversion. At $3 per session, you set your max budget per month and only pay for what you get—with fully transparent reporting via Google Analytics.

  • Nearly 10% of the 2021 Top 100 Wards Mega Dealers leverage CarSoup.com in their marketing mix today.

  • CarSoup.com communication and advertising are reminding the consumer of all the reasons it’s time to purchase a used or new vehicle.

    This includes:

    • Inventory freshness and growing size

    • Speed of our mobile site and desktop filtering

    • Dealer’s dedication to best-in-class customer experience

  • Results: Proprietary in-market shoppers delivered direct to VDP measured transparently in Google Analytics. No smoke and mirrors: you pay only for the sessions you receive.